Indeed having an actual storyline around which to base live events, as the incident with the abandoned bombers is concerned, is a perfect example of why this is such a tricky endeavor.

If an abandoned Jovian ship full of storyline popped up, someone would destroy it "just to see something go boom" without any connection to the game beyond that, or thinking, etc. It's rather painful. Imagine civilization collapsing and a scientist managing to invent a warp drive before dying, and then someone digs up the journal 100 years later and uses it for toilet paper - that's (potentially) EvE with the mix of the kind of people we have around here.

So next time they deliver some content, they have to be really careful about it. They probably just stuck those bombers in the wormhole system and that's that. Then look what happened. To do stuff like that, they need to have people actually watching who is doing what in the game in real time and then strategically place the content.

That may require way more work and time then they are ready to invest.

Once we were mighty,
Stars bent to our will,
Our reach was infinite,
Our power incontestable,
With outstretched hands we tried,
To touch the face of perfection,
But we came too close,
To that which is not due mortals,
And our punishment is our curse,
Our endless sorrow.
- Translation of an old Jovian poem